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2023 marks the end of a chapter in Italian politics with the death of Silvio Berlusconione of the most controversial and influential political figures in recent Italian history. His passing has sparked a series of reflections and discussions on his entire political and professional career, given his strong impact on Italian society and his eccentric lifestyle.

Who was SilvioHe was an extremely polarising figure in Italy. On the one hand, he was a successful entrepreneur who had the great intuition to exploit his talents as a communicator, founder of the Mediaset group and owner of a vast media empire. During his political career, Berlusconi provoked numerous heated debates, his innovative communication style for that period of history and his personality becoming well-known. His charisma and his ability to communicate with the masses have left an indelible mark on Italian politics, and his entrepreneurial skills have allowed him to inherit a media industry that continues to employ numerous Italian families.

The Dudu brand and its inspirationThe name Dudùu was born out of a desire to pay homage to the values Berlusconi has brought to his work as a professional and entrepreneur. Back in 2013, Dudùu was born in its digital version, evoking the values of an animal that is notoriously faithful, loyal and inspires affection and joy. Precisely for this reason, this choice was made to convey the same values of loyalty, affection and emotional connection that the brand wishes to establish with its customers. In several interviews, he himself has referred to him as 'his shadow', following him at all times without ever doubting for a second the bond that keeps them connected. We will always continue to follow our customers' needs by proposing cutting-edge devices that can help improve their daily lives. The esteem and affection attached to this icon of Italian entrepreneurship has meant that today the brand is appreciated by so many people who have chosen us and continue to appreciate us.

We will always strive to carry forward all these values towards our customers who have always given us so much satisfaction, in memory of a man who indirectly contributed to the creation of the brand we all love today.

Hi Silviomay the earth be light to you.