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If you walked into a stationery store recently, chances are you noticed them. And if you noticed them, you got the point right away: the puppy are not “filling a shelf”, they are setting trends. The ones you see ending up in the hands of those who are looking for a gift on the fly, those who want something different from the usual, those who say “OK, I'll take one... actually two”.

It is no coincidence that the Puppies are depopulating

In a world full of “just pretty” objects, Puppies have a superpower: they have character and appear exclusive at first glance. They have a precise, recognisable presence, with the kind of design that makes you think: “this is not the usual product”. And when a product gives you that impression in three seconds, magic happens.

Puppies become in-store content with Ciro Vitale

In the stores, the puppy also become content. To amplify the live experience and make it even more memorable, we made entertainment videos directly in-store with the Neapolitan influencer Ciro Vitale. Spontaneous filming, funny moments and real interactions with the public transform the in-store visit into a light and engaging story, capable of bringing out the character of the collection and bringing energy also online, between reels, stories and shares.

True exclusivity: the kind you can see and touch

We're not talking catchphrases here, but that immediate feeling that lingers with you when you realise you have something different in your hands. Puppies aren't found everywhere, and that's what makes them desirable: they arrive in selected stationery shops and become “that thing you have to go and look for”. And when a product is not everywhere, the same thing always happens: its value grows, because it already feels like a discovery.

Then there is another effect, much more powerful than it seems: the collection. With Puppies you're not just buying any object, you're starting a series. You pick one up, you look at it, and automatically the question starts: “OK, which one do I miss”. It's the kind of purchase that turns into a habit, because you naturally want to complete it, choose the next variant, come back for it.

And finally there is the gift factor, the one that really makes the difference in stationery shops. Puppies work because they don't just “look good on paper”: you get them, you wrap them, you hand them over, and the impact is immediate. It's those gifts that ignite the right reaction, the one you always want to get: “wow, where did you get that”.

Where to find the Puppy collection

First of all, good news: finding Puppies is easy, but not obvious. They are only available in selected stationery shops, chosen to enhance the in-store experience and the exclusivity of the collection. Below is the updated list of points of sale IN CAMPANIA where you can buy them in collaboration with distributor  8.0 SRL .

• Centro Servizi Calatia srls - Via Francesco D'Assisi 180/182 - Maddaloni (CE)
• Etcetera by Orlando Fiorella - Via Roma, 33 Sant'Antimo (NA)
• FC Office of Pagano Daniele - C.so Bruno Buozzi, 281 (NA)
• Not just paper by Paone Anna - Via Circunvallazione, 83 - Casaluce (CE)
• La Stilografica di Ventrone Antonella - Corso San Marcellino, 173 (CE)
• Green apple of ippolito filomena - Corso Giannone, 54 - Caserta (CE)
• Almaflux by Luigi Macchiarelli - Via Mure Romane snc - Alife (CE)
• Ruggiero Sebatino Company - Via Giovanni xiii snc Moiano (BN)
• Il Quadrifoglio di Falzarano Assunto - Via Nicola Romano 58 Airola (BN)
• L.A.R.A srls - Via prov.le, 14 Bucciano (BN)
• Ciervo Pasquale - Via Benevento 60/a Montesarchio (BN)

Stationery puppies are becoming a must because they have everything you need: immediate impact, strong identity and that exclusive air that makes all the difference today. They are not “just another novelty”, they are the kind of product that gets noticed, gets desired and... gets collected.